7 Nov 2012

VisitScotland withdraw Online Booking facilities

It's been a ten year disaster, a monumental waste of public sector funding, a process that ignored best available advice, a project driven by egos and finally with a couple of hundred words and no regrets, the Chief Executive of VisitScotland has finally done what should have been done a decade ago and pulled the VisitScotland Booking engine.

It even sounds like it's a strategic decision and not one forced upon them by EC rulings. Well it's not strategic and the hundreds of businesses using their new online booking system (which was in fact only launched in April of THIS year) were certainly not told that it was going to have a lifespan of less than eight months. The fact of the matter is that the organisation knew that this was a possibility, we even asked them why they were going ahead specifically, and ignored it claiming instead at meeting after meeting that the position with the EC ruling was clear and they had the right to sell accommodation through their systems.

Well they were right, the ruling was clear, the direction from Brussels last November told VisitScotland to get out of the process. Instead they spent millions re branding their site and integrating another online booking facility that would last for just over two hundred days.

Read more at Tourism Matters