Cavog the Caveman lives in Torquay's award winning visitor attraction, Kents Cavern prehistoric caves, and is something of a Social Media expert. In this guest post Cavog shares some of his reasons why Social Media is so important to their on-going success.
"I’ve read tweets from that @iVisitorGuide chappy for weeks
now, and I must say, I like what he says.
I loved the most recent tweet which said ‘social media is so easy, even
a caveman can do it’. It spurred me to
tweet him and he invited me to do a guest blog!
Well, it’s taken a while, I’ve been pretty busy over the Easter period at
my pad, but Boss Caveman gave me a
few hours off, and over a rock cake in our lovely café, I came up with these
thoughts:
How else could I tell the world about how great my pad is?
How else could I share news about our jaw dropping find, at the push of a
button, and have people chattering about it across the world? How else could
our visitors share their experiences with other visitors so easily, and with
me? How else could I tell little stories about my life in Britain’s oldest
prehistoric home to so many people? My blog has been read all
over the world, and it’s not cost Boss Caveman a penny – I’ve heard him say
that his marketing budget could not get the sort of exposure that social media
gets for the caves.
Not really sure I understand all of that, all I know is that
I have waited 41,000 years for this type of technology, the last inventions to
rival this were the wheel and fire!
Boss Caveman has a facebook page, for the fun stuff
and is on Linkedin
for the grown up geological stuff (check him out, he certainly knows his rocks)
– he shares my blogs on his facebook page (if he really likes them) and
retweets my tweets when they tickle him! He also has a twitter account for the events,
happenings and information from the caves, I can’t always remember exactly
what’s going on, so he handles detail and I ‘rock’. Our guides are also tweeters, which is fun –
so we make sure that the happenings at Kents Cavern, from all of our
perspectives, are shared with our different followers. We’re rated well on TripAdvisor, and next on
Boss Caveman’s list is to get better at interacting with customer comments –
he’s really keen to make sure he makes the most of the time and effort
reviewers have put into the reviews.
Boss Caveman is off on a course next month, and has some
social media advice now and again – which he seems to like as he comes away
with lots of ideas. He even took me on a social media ‘speed mentoring’ course
last month!
So yes, social media is so simple, even a Caveman can do it
– but we’ve chosen the ones we can manage and be active in, we’ve not bitten
off more than we can chew. I once did that with a Mammoth burger and I won’t be
caught out again!"
Thanks for sharing Cavog and if any other businesses would like to talk about their success with Social Media please contact me, I'd be pleased to feature you.
