3 Mar 2012

10 Tips for using a Google Plus Business Page

To me, a Google Plus Business Page, is first and foremost another method of creating relationships with people and building trust.

But it’s also a way to get better ranking on Google.

Following on from the previous article on how to set up a Google Plus Business Page, there are at least 10 tips that you should know about, in order to get the most out of it:

1. Strong profile
In every single social media site, creating a strong profile, with a lot of information, is very important. You should add details about who you are, and you should add pictures and videos to your Google Plus Business Page.

2. SEO – keywords
I have started to use Long Tail Pro for my keyword research, and when I create the Google Plus Business Page, I will add the right keywords and optimize the profile for the search engines.

3. Communicate
Your customers might not be on Google Plus yet. Your potential customers might not be there. Well, it doesn’t matter. Start to communicate with the people who are using it. Create relations, build trust. Your customers will eventually show up.

4. Hangout
I have never tried a hangout on Google Plus, but I understand how powerful a video hangout can be for a Google Plus Business Page. This is where you can talk with your prospects. It makes the conversation a lot more personal, and it builds a strong relationship.

5. Customize your url
When you create a Google Plus Business Page, you’ll get a long URL for your page, and it’s almost impossible to remember. With gplus.to, you can create a short and nice URL, one that everybody will remember.

6. Add photos
Photos are a very important part of a Google Plus Business Page. Add many photos, in order to create a strong profile, but also as a way to let people see who you are and what your business is all about. It’s true, a picture is worth a thousand words.

7. Mentions
When you share something on your Google Plus Business Page, be sure to mention other people and pages in your status update. This way, they’ll be notified that you have mentioned them, and it makes it so much easier to have a conversation.

8. Add people to your circles
A Google Plus Business Page is a lot like Twitter. The easiest way to get more followers, is to find interesting and targeted people to follow, and once you follow them, the chances are high that they’ll follow you back.

9. Market it on your website (and on other social media sites)
Don’t just try to find followers inside Google Plus. You should create a badge for your Google Plus Business Page and add it to your blog. This way it will be a lot easier for people to find you. You should also spread the words via other social media sites like Twitter, Facebook and LinkedIn.

10. Use hashtags
Like Twitter, you can use hashtags on your updates on your Google Plus Business Page. When you add # and start to write a word next to it, you’ll see various examples of hashtags you can use. Once you use a hashtag, it will not only be possible to click it to see other related updates, but you’ll show up in search for the hashtag.

Your turn: Do you have a Google Plus Business Page? And, do you have any tips on how to use it?

Read more at: SlyMarketing