Without data on the quality of online conversations, marketers can’t take full advantage of opportunities.
The study revealed that a third (35.5%) of the 900 UK marketers polled said that their social media activity was “not at all effective”, with only 13.7% reporting it was “extremely effective.”
The study revealed that a third (35.5%) of the 900 UK marketers polled said that their social media activity was “not at all effective”, with only 13.7% reporting it was “extremely effective.”
Despite doubts over the effectiveness of social media, the study found that 74.5% of those surveyed expect to increase their investment in social media next year.
Read the full article here: Marketing Week