30 Dec 2011

How Big Brands Find Success Via Social Media

How are the big brands finding success on the various social-media platforms? 

An infographic on Mashable shows the impact the following eight brands are making online: Trump International Hotel & Tower, Starwood Hotels & Resorts, Marriott International, Loews Hotels & Resorts, Hilton, Wyndham Hotel Group, Hyatt Hotels & Resort, La Quinta Inns & Suites and Choice Hotels & Resorts. 

Some highlights:

• All eight brands are active on Facebook and use the platform as a way to announce promotions and deals to consumers. Of the eight brands, Wyndham Hotel Group has the most “likes” on its Facebook fan page with 321,000.
• Twitter is another great source for deals, according to the infographic, and all brands except for Choice utilize the platform to communicate with consumers. With 137,034 followers, Marriott has the most out of the brands on Twitter.
• Six of the brands are active on YouTube, which they use as a tool to distribute information about their properties. Hyatt has 1.9 million views, the most “views” on YouTube of the six brands on the network.
• Only four of the brands are on Foursquare and utilize the platform as a way to communicate deals to consumers. Starwood Hotels & Resorts has the most “check-ins” on Foursquare.

Read more: HotelNewsNow