21 Sept 2011

VisitEngland's Visitor Economy Forum to discuss TBIDs

VisitEngland has announced that there will be a Visitor Economy Forum taking place on Thursday 1 December 2011 in London to debate the big issues affecting visitor economy growth and in particular Tourism Business Improvement Districts. 

I recommend that everyone who sincerely has the Tourism Industry at heart does not miss the chance to be part of the first definitive discussion on the development of Tourism Business Improvement Districts (TBIDs) in England. Attend on the 1st December to understand what is involved and how it might progress from those leading TBIDs development, and debate what it means for the visitor economy, you and your area!

Increasing financial pressure and limited resources means that realising the potential for growth in England’s visitor economy is the biggest challenge facing the sector. For us to deliver the growth we know is possible, new partnerships and funding models must be developed.

As a catalyst for the regeneration of many major towns and cities, there are now over 1000 Business improvement districts (BIDs) in the USA and well over 100 in the UK. Unlike the UK, the United States has taken the model a step further and created TBIDs. These sector based, self-funding partnerships, based on the principles of BIDS, are a real opportunity to stimulate private sector growth at the local level.

A project team involving English DMOs and VisitEngland have been working over the past 12 months to investigate how a TBID model might be developed in England and if the existing BID legislation can be used to develop TBIDS. The project team will be presenting their conclusions at the Visitor Economy Forum with the opportunity for discussion and debate with those attending.

Further programme highlights for the 1 December Visitor Economy Forum include:
  • Debate transport issues with national agencies and operators. Does it act as a barrier to visitor economy growth or could it be a catalyst.
  • Learn about the latest visitor economy trends and how they can help industry plan for the future.
  • Hear from leading lights on securing the legacy of the 2012 Olympic and Paralympic Games and the impact of the ‘digital Games’, including latest news on VE’s 2012 domestic marketing campaign.
What is the Visitor EconomyForum?

It is the must-attend, thought-provoking and inspirational industry event bringing together England’s visitor economy stakeholders. It will provide the industry with the opportunity to:

  • Debate the big issues affecting growth with industry leaders.
  • Discuss future plans to drive forward the growth of the visitor economy.
  • Hear new ideas and innovative practice from across the visitor economy and stimulate thinking on how this can be applied.
  • Network with a wide range of visitor economy stakeholders.Hear from VisitEngland on latest developments, industry growth and Strategic Framework implementation.

Who should attend?

The Visitor Economy Forum is open to anyone who would like to attend. The programme will be targeted at:

  • Senior industry representatives from the public and private sector.
  • Organisations representing the breadth and depth of the visitor economy (e.g. attractions, accommodation, services, TICs, infrastructure and transport).
  • All levels of delivery - national, sub national and local e.g. Government and national agencies; Local Enterprise Partnerships; Destination Management Organisations and Local Authorities.
  • Organisations prioritising growth and interested in implementing actions in the Strategic Framework for Tourism. 
How to book a place

To cover the costs of running the Visitor Economy Forum a fee of £100 plus VAT per delegate will be charged. Bookings will open in October but in the meantime please register your interest with anna.adrien@visitengland.org. You can BOOK HERE.

For more information on TBIDs see "A Study of Tourism Business Improvement Districts in California"

Article Source: VisitEngland.org