29 Aug 2011

Tourism Australia and TripAdvisor Form Partnership

Visitors to Tourism Australia’s award-winning website can now benefit from travel reviews and other helpful user-generated content, thanks to a new partnership with TripAdvisor. Under the agreement, TripAdvisor content relating to key Australian tourist destinations is available on nothinglikeaustralia.com, with the content powered by the Australian Data Warehouse (ATDW).

We’re thrilled that through our partnership with the Australian Tourism Data Warehouse we are able to provide Tourism Australia, and other significant destination marketing organizations, with TripAdvisor‘s user generated content, including over 50 million reviews and opinions,” comments Maud Larpent, Senior Partnerships Manager for TripAdvisor.

Nick Baker, Tourism Australia’s executive general manager, consumer marketing, believes that including TripAdvisor content on Tourism Australia’s Nothing Like Australia website will make it easier for travellers to discover the best of Australia.

With the help of TripAdvisor, visitors are now able to read reviews from fellow travellers on the best things to see and do in over 30,000 great Australian holiday experiences on NothinglikeAustralia.com,” Mr Baker said.

The partnership further highlights the importance and trust of user-generated content and its growing presence in the Australian travel industry. It is also the first time TripAdvisor has linked with a tourism data warehouse.

Today’s consumers seek out user-generated reviews to validate their product choices so it is fantastic that Tourism Australia is embracing this modern ‘word of mouth’ marketing opportunity. ATDW is proud to enable this online marketing initiative that makes it easier for consumers to find the information that they want,” ATDW’s CEO, Liz Ward added.

Maud Larpent of TripAdvisor concludes: “We are delighted to be working with ATDW and look forward to our trusted content helping even more travellers experience the best that Australia has to offer.

Article source: TravelDailyNews