Smartphones are driving an explosion of the mobile web and mobile search along with it.
Why is going mobile important?
- 85% of mobile devices will be web enabled by next year.
- Mobile search has grown 4x in the past year.
- 1 in 3 mobile searches have local intent.
- 30% of restaurant searches are from mobile devices.
Here are 5 ways to use mobile to your advantage:
- Build a mobile site that is relevant and easy to use
- Make it easy for people to take action
- Create an experience that is useful and unique to mobile
- Learn from how your customers interact with your site and adapt your experience accordingly
- Make mobile part of your marketing plan
Mobile isn't a trend - it's a new era. And it's not too late to be early!
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NB This video and associated content was produced by GoogleMobileAds