20 Aug 2011

Social Media And Mobile: The Perfect Addiction

My partner woke up the other morning and said “I love my iPhone”. It is fair to say that I felt a little left out!

People’s obsession with technology, iPhone’s and social media is making laptops our sleeping partners and smart phones our alarms. Technology and the web is invading and permeating every corner of our lives ..and bedrooms! Facebook apps sits on your phone’s menu beckoning you and even daring you to caress its button and see if anyone has left a message or wanted to friend you. The Twitter app almost winks at you enticing you to check your latest tweets.

If there is one trend that as a marketer you should not ignore it is the internet connected mobile that is increasingly embedded in our daily life.

How Embedded Is Mobile In Our Daily Lives?

The mobile is now embedded in our daily work and play in multiple ways.
  1. Send a text message
  2. Take photos
  3. Access the news
  4. Mobile wake us up with the built in alarm
  5. Search on Google
  6. Access a website
  7. Use email
  8. Phone a friend
  9. Check the weather
  10. Access a social media site (very likely Facebook!)
  11. Use a software application from work
  12. Look up maps to find the directions to an appointment

What Are The 3 Key “Mobile Market Enablers” Driving This Perfect Storm.
  1. The growth in smartphone adoption (up from 17% to 27% in just 12 months in the U.S.A.)
  2. 3G/4G phone ownership reached 50% threshold in November 2010
  3. Availability of unlimited data plans (nearly 30%)

Along with these mobile adoption drivers is the rise of social media in the last few years which is peaking at the same time and is creating an environment and synergy that is an ocean of opportunity for marketers but also a sea of confusion in how to approach these trends to communicate brand messages and spread content and ideas.

Social media usage on mobile is up over 56% in the last 12 months (that equates to almost 60 million users in the USA alone) according to comScore’s “2010 Mobile Year in Review” that has just been released.

In the UK, Facebook is the top accessed site by time spent leading Google by almost 400% with 7.5 million unique mobile visitors spending a total of 2.5 billion minutes on Facebook.com averaging 5.6 hours per visitor during the the month of December 2010.

Digital marketers know that the two obsessions of “mobile” and “social media” is creating a perfect marketing storm.

How do we tap into that?

What I do know is… don’t get in between a lady and her mobile phone especially if it has a Facebook app!

Article Source: JeffBullas, Image by sparktography