25 Aug 2011

Marriott unveils new “app-like” mobile website

Marriott has launched a new, free mobile app for iPhone, BlackBerry, and Android devices. The company has also launched its all new “app-like” mobile website that can be accessed from any web-enabled mobile device.

Marriott highlighted that the site even sports that “app feel”, from taps to finger-swipes.

The new Marriott Mobile tools enable travellers to quickly find nearby hotels, book a room, check their upcoming reservations and get details about their hotel, including photos.
With the app and mobile website, travellers can also enroll in Marriott Rewards, check their point balance, and find out what’s happening in the local area.

“We know that more than half of hotel reservations made using mobile devices are for same-day stays. This shows how rushed mobile travellers are; speed and choice are critical,” said Shafiq Khan, senior vice president of eCommerce, Marriott International.

Through June of this year, Marriott’s mobile website has been averaging nearly 2.6 million visits a month and $21 million in property-level revenue a month, which is more than three times the volume compared to the same time period from the year before.

Marriott’s mobile app for smartphones and its upgraded mobile website were provided and developed by AT&T as part of AT&T's Mobile Enterprise Applications Platform.

The platform leverages a single application definition so applications are designed and developed just once, meaning Marriott will be able to deliver richer content to its guests more quickly.

Article Source: EyeforTravel - Marriott unveils new “app-like” mobile website | Eyefortravel: