It may just convince you how relevant they could be.
The DMAI conference hosts 600 member DMOs from more than 20 countries, collectively commanding $1.5 Billion in annual budgets, potentially able to make BIG differences.
It seems that DMOs are adopting a new Language and a new Attitude - and I like it!
- DMOs are not expense line-items
- DMOs are investment accounts for destinations, delivering real dividends to local Communities, Governments, Businesses, Residents
Enjoy the video - feel free to comment below.