6 Jul 2010

Can you afford to lose 66% of the consumers that visit your website?
Most tourism websites fail to provide the visitor information that consumers need to help them plan their trip. Research by Frommers Unlimited indicates that 66% of consumers find travel websites do not have enough information on Things to Do. Highlighted by Deloitte / Visit Britain as a national problem that affects the UK's international competitiveness, it clearly also affects how successful your business could be!

For Hotels in particular, as many as...
38% of consumers will avoid booking a hotel because the hotel website does not give them enough information about the destination!
[Forrester Research]

How much money is the industry losing because of this?

iVisitorGuide solves this problem.

We provide your business with the detailed visitor information that lets consumers know exactly what there is to do, where to stay, eat, drink, what's on and special offers - all local to your business. It's a simple link from your website that tells consumers all they need to be able to plan their trip and make the most of their stay. 

We want all tourism businesses to provide the very best visitor information to the millions of on-line consumers looking for ideas on where to visit and what to do. 

The research shows that when your website contains up to date, relevant and quality visitor information you increase the likelihood of:
  • getting that booking
  • inspiring more people to visit
  • making sure that they have the best possible experience 
  • encouraging repeat visits
Now, more than ever, we need people to arrive sooner, stay longer, do more things, have better experiences and spend more money. We need to start making it easy for people to plan their trips. We need to provide better information, inspiration and incentives.

Existing members of the iVisitorGuide network include leading businesses such as Chester Grosvenor Hotel, Tatton ParkAlderley Edge HotelJodrell BankCottons HotelGawsworth Hall and Harrop Fold Farm amongst others. All of these businesses are working to sell their location as a great place to visit, promoting the local quality businesses around them and providing great customer service from the moment someone visits their websites.

iVisitorGuide costs from as little as 87p a day, yet in addition to the visitor information service you will also be joining a network of businesses who will all:
  • inspire and motivate people to plan their trip to your destination!
  • generate new enquiries
  • increase marketing exposure
  • improve Google ranking
  • provide market intelligence on what consumers want to do
iVisitorGuide is a service that is managed and maintained in partnership with some of the UK's leading regional tourist boards.