Blogs and blogging is not new.
And companies that are serious about their marketing and keeping customers happy are now serial bloggers.
They become addicted to the followers they generate, the Search love that Google bestows upon them and the new business opportunities realised.
Today blogging is an essential component of a Social Media strategy.
If you are not already blogging for your company, here are five great reasons why you should:
1. Search Engines
Having a Blog gives your company more opportunities to show up in search results. Without a Blog, someone searching relevant keywords for your site may only find your homepage. By blogging about timely subjects on a regular basis - with relevant keywords - each post has the chance to show up in search. If your Blog has a clear link back to your main site - as it should - the traffic to your Blog has the opportunity to drive people to your main website as well.
2. Google loves Blogs
Google wants to provide users with more up-to-date and relevant search results. Essentially, the search giant now ranks sites with fresh content higher than static, unchanging sites. With a Blog, you have the capacity to very easily add new, fresh content whenever you want so those Google bots will continue to recognize your site and your business will be found more easily online.
3. Social Media hub
A company Blog is the ideal place to create the content that you share on other Social Media channels. Why drive your followers and fans to other sources when you can direct them to your site? Detailed posts on interesting topics or new products also serve as the destination for potential new customers, rather than sending everyone directly to the homepage to search for the relevant information on their own.
4. PR coverage!
Any mention of your business, product or service that appears in the news must be quickly grabbed and placed on your own Blog. Writing a blog post to summarize and link to the coverage gives the story a new online home - your Blog, a cozy place where it can live forever. Again, this is a great place to direct fans and followers to and spread more Social Media content from.
5. Get personal
A Blog is also a great place for current and potential customers/clients/employees to learn more about your company. Posts about team members or company outings and events - as well as the writing style on the blog - can tell someone a lot about your organization on a more personal level.
Based on an article in PR Daily