16 Jun 2014

Social web demographics

Social media is a blur of tweets, shares and content. No longer is it just used by the young and the restless. It is global and embedded in every corner of the web.


So some questions. Which age groups are using social media, what countries are big Facebook users and what percentage are using mobile to access social media?

This is the who and the where of social media users.
  • 72% of all internet users are now active on social media
  • 18-29 year olds have an 89% usage
  • The 30-49 bracket sits at 72%
  • 60 percent of 50 to 60 year olds are active on social media
  • In the 65 plus bracket, 43% are using social media
  • Time spent on Facebook per hour spent online by country. Here are the top three. USA citizens get the top gong at 16% followed by the Aussies at 14 minutes and the Brits at 13 minutes.
  • 71% of users access social media from a mobile device.
The paradigm of social media only being used by the younger generation should be put to rest now.


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