By working together to coordinate activity, Arts Council England and VisitEngland will grow the value of tourism by championing England’s cultural offer, stimulating local jobs and ensuring the sustainability of the cultural sector around the country.
The partnership statement sets out how Arts Council England and VisitEngland will work together. A key priority will be to encourage and support destinations that have real potential to grow and improve cultural tourism.
Arts Council Lottery funding of £3 million will be available to local culture and tourism partnerships. This fund, due to launch this summer, aims to encourage the development of arts and cultural experiences and targeted holiday packages for visitors that include cultural aspects as well as more traditional accommodation and transport elements.