Most of the hits have come from China, where the ad was launched, on popular Chinese websites such as Tudou and Youku. It has also been viewed 175,000 times on YouTube and 240,000 times on Tourism Australia's website, Australia.com. An interactive tablet app which was launched at the same time has also been downloaded more than 6,000 times. The 90 second ad showcases some of the country's most luxurious - and expensive - travel experiences.
The $250 million campaign has begun rolling out in China, the United Kingdom, the United States and Australia initially and will be active in 18 of Tourism Australia's key markets by the end of the year.
The organisation is also encouraging Australian tourism operators to promote their business by listing themselves in a `things to do' section on its Facebook page.