10 May 2012

5 levels of social media sophistication at the DMO

Imagine you had to start a DMO. Your DMO. You have been given the same budget and must start from scratch. 

Would your DMO look exactly the same as it does now? The same departments, same positions? The same budget allocations? The same marketing tactics?

The internet, and social media in particular, have completely changed tourism marketing. Forever. People might not talk on Facebook about which fabric softener they use or which soft drink they prefer, but everybody talks about their travels. Social media sophistication is crucial to modern marketing. Yet the tourism industry is way behind. Is your DMO...

1) Ignoring social media

2) Experimenting with social media

3) Social media supporting marketing campaigns

4) Following a social media strategy

5) Embracing the social business model
Read the full article at: THINKSOCIALMEDIA