Hotel Booking - the Customer Journey

This turns into an advert at the end but is still full of very salient facts regarding the customer on-line journey prior to booking a hotel.

The 'infommercial' asks "How many people check reviews before booking at your hotel? How many competitors are checked before booking? What are the main actions done by guests before they book? and a lot more."

If you're a hotel then please consider these points carefully.