16 Mar 2012

Worldhotels Connects with over 3 Million Fans through Social Media Strategies

Worldhotels, the exclusive group for independent hotels, has recently launched two successful social media campaigns, which connected them with over 3 million Facebook users worldwide and gained subscribers to the group’s newsletter.

The ‘Who’s Your Darling’ competition invited viewers of Worldhotels’ Facebook page http://www.facebook.com/WorldhotelsAG to submit photos of loved ones during the month of Valentine’s Day.

The top prize featured return air tickets for two from Singapore to Sydney, aboard Worldhotels’ airline partner Singapore Airlines.

The second prize featured a two-night stay at The Darling in Sydney, Australia, while the third prize was a two-night stay at the Mamaison Hotel Le Regina in Warsaw, Poland. Both hotels are affiliates of Worldhotels.

A previous social media promotion themed Foodie Holiday, conducted jointly with Japan Airlines (JAL) in Australia through Sydney Morning Herald and The Age in Melbourne, was similarly successful. The promotion involved ads and foodie slant in the printed newspapers and online, as well as on the publications’ other micro-sites, including the Good Food Guide, Travel Shop, Facebook and Twitter.

Offering complimentary hotel stays and air tickets to five destinations, the promotion attracted 41,323 individual entries with almost 70 percent choosing to continue receiving Worldhotels’ newsletters and updates.

Hotel prizes were sponsored by Dai-ichi Hotel Tokyo, Rose Hotel Yokohama, RIHGA Royal Hotel Osaka, RIHGA Royal Hotel Kyoto, Edouard 7 Hotel, Hotel De Sers in Paris, The Kimberly Hotel in New York, and Sunset Marquis Hotel in Los Angeles.

Monitors of both recent social media campaigns reported a remarkable online response to the social media initiative. The campaigns gave us huge opportunity to increase brand awareness and visibility and attract new fans, not only for Worldhotels but also for the participating hotels and partners,” said Roland Jegge, Worldhotels Vice President Asia-Pacific.

Worldhotels continues exploring innovative ideas to engage with global online communities via social media platforms such as Facebook and Twitter – and is welcoming partnership opportunities with affiliate hotels and airline partners.

SOURCE: WorldHotels