13 Feb 2012

Luxury Hotels & Social Media

We’re entering a new age in luxury hotel marketing. Top-tier hotels are now using Twitter for concierge services, social geo-locating platforms to unlock free gifts, Facebook for customer service and YouTube to showcase unique properties. 

They are finding new, large and responsive audiences across the social web. No doubt, luxury travel’s latest destination is online.

Yet who is leading the charge in this recent wave of innovative hotel social media strategies? What are their methods and how are they finding success? In their ongoing series “Luxury Hotels & Social Media,” Pursuitist has been interviewing the top luxe hotel leaders (The Peninsula, Ritz-Carlton, Waldorf Astoria and many more) to gain insight into the online strategies of the industry’s elite.

Read the whole interview at Pursuitist.com