17 Feb 2012

Kayak Partners With Trip Advisor To Integrate 60 Million Travel Reviews Into Hotel Search

Kayak is boosting its hotel search today with the integration of hotel reviews from Trip Advisor into search results. 

Via an agreement with the reviews giant, Kayak will be integrating all all TripAdvisor reviews into the Kayak Hotel Search. Simply put, when you search for a hotel on Kayak, all of the over 60 million TripAdvisor reviews will be included in the KAYAK search results.

What does this mean for hoteliers? 
Even more consumers will be exposed to and influenced by what TripAdvisor reviews are saying about you. If you haven't done so already, claim your business listing on TripAdvisor and take control of how your property is promoted via this hugely influential channel. 

Full story: TechCrunch