I’m happy to say that if you’ve been following my past advice about focusing the limited time you have on refining your knowledge of your Perfect Customer (the one who pays your bills, who you wish you had a 100 or 1000 just like), it’s all good. You don’t have to make any huge changes in your internet marketing strategy.
You are writing the content on your website, blog, newsletters and/or Facebook page like personal letters to Your Customer, so you are:
- Using the words your customer is using to search for you (SEO is covered)
- In all the places your customer is searching (No need to go screaming to the next new social media thing just because it’s here and new.)
- Not worried about UGC, SERP, SEO, and all that other jargon. (They’re just letters that internet marketing wonks use to refer to what you’re already doing. Ignore them.) When you focus first on people, your customer, the only letters you need to be concerned with is HOW MAY I SERVE YOU.
Expect to have to make changes. Your customer is moving to mobile technology, and you will have to be there. But don’t go there first.
Be where your customer is searching for information right now – Probably Facebook, and any number of review sites, Google Places.
If you haven’t done it already, get that old website replaced or updated. (we can help with this!)
In 2012, keep working on your sound customer focused strategy. Keep learning about your customer’s needs, wishes, problems that you can help to solve and desires.
Get comfortable with internet technology by working with it everyday. (or let someone like me take care of it for you!)
Original article: RuralTourismMarketing