Message from James Berresford, CEO VisitEngland
The money will be used on a three-year project entitled, Growing Tourism Locally which has been designed to stimulate economic growth and employment locally. A key part of the project will be a national campaign aimed at inspiring Britons to take more short breaks and holidays at home and in doing so create the equivalent of 9,500 full time jobs across the country.
VisitEngland will work with tourism partners and the private sector at a national and local level. Partners will manage elements of the campaign for their destinations, whilst VisitEngland will manage the national strategy supporting this local activity. The campaign will capitalise on next year’s once-in-a-generation events like The Diamond Jubilee, the Torch Relay, the Cultural Olympiad and the London 2012 Olympic Games and Paralympic Games that will act as a catalyst to showcase the whole of the country.
The funding will be divided into two parts, with some allocated to a number of destination partners who will work closely with VisitEngland to design and implement their campaigns, and the rest will be devoted to thematic activities, enabling a greater number of destinations to get involved and benefit. The thematic campaigns include countryside, heritage, coastal and business tourism.
VisitEngland and its delivery partners will work closely with private sector partners to match fund the grant received from the RGF. VisitEngland is currently working with Government on the next stage of the RGF process to confirm the fine detail and the terms and conditions of the funding.
This is great news for tourism businesses and English destinations and we will keep you up to date with the progress.
Article source: VisitEngland