The head of the national tourism agency issued the stark warning after revealing he had secured almost £30 million in additional funding to help promote Scotland on the back of forthcoming sporting and cultural extravaganzas.
Tourist chiefs believe spin-offs from the London Olympic Games, Glasgow’s Commonwealth Games, the Ryder Cup and a new Disney film offer an unprecedented “honeypot” – but only if they are capitalised on.
VisitScotland chairman Mike Cantlay said: “I am appealing to the tourism industry to help us grasp this opportunity – from the smallest B&B to the biggest resort hotel.”
This 'appeal' from Mike Cantlay echoes similar sentiments expressed all over Britain basically exhorting the private sector to help, get involved etc - but do we ever get to the detail of precisely how? Despite the apparent emphasis on working more closely with the private sector, what precisely is going to change to enable this? In what ways can the tourism private sector 'help' our regional and national tourism boards?
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Full story: Scotsman.com