Officials from Google and Bing have consistently emphasized their focus on the user experience, with Google’s Amit Singhal saying the search giant is dedicated to “helping people find high-quality sites in Google’s search results,” and Bing’s Stefan Weitz sharing a similar sentiment.
The bottom line is that a positive search experience translates into users’ ability to find quality information that answers their queries. Top-notch content is what searchers want, and it’s what search engines want to prioritize in results. Perhaps Bing’s Duane Forrester said it best when he reminded marketers at SMX Advanced that they should “never lose sight of the fact that all SEO ranking signals revolve around content of some kind.”
Check out our infographic: Why Content for SEO? It offers more information about using content to fuel search engine optimization. If you click on the infographic, you’ll be taken to a page with shareable images, and if you scroll down, you’ll find more insights about the benefits of content marketing when it comes to SEO.
MARKETERS SAY CONTENT WORKS FOR SEO