21 Sep 2011

IHG introduces new price guarantee

"On Tuesday IHG, Denham, U.K. launched a new online sales initiative called “Best Price Guarantee” for all of its brands that offers a free night for any customer finding a lower price than that on the hotel's website elsewhere online."

In addition to one night free,
the rest of the guest’s stay would be at the lower rate found online.

We are confident that we have the best prices for our hotels on our websites, that if guests find a lower price elsewhere online, we will back it up with the most powerful guarantee ever offered in the hotel industry,” said Michael Menis, vice president of web and interactive marketing at IHG.

With the launch of the price guarantee, IHG is giving away 250 hotel rooms in a Twitter-led contest. Consumers must tweet a response to the question “What would you do with a free night?” to the hashtag #BestPriceGuarantee starting Tuesday until September 24. The best responses will receive free rooms.

This is a great example of a very simple to execute yet potentially highly effective Social Media marketing exercise that will drive more customers direct to your website booking pages. If you'd like to find out how iVisitorGuide's Social Media Marketing Services help drive more targeted customers to your hospitality business please contact Martyn@iVisitorGuide.com 

Original article HOTELSMag.com - Daily News: