26 Sep 2011

Bermuda tourism board gets Google assist in first mobile advertising campaign

The Bermuda Department of Tourism is midway through its first mobile ad campaign as it targets a relatively affluent audience from nearby markets on the East Coast of the US.

The tourism board enlisted ad agency Ingenuity Media for the campaign and Google’s AdMob unit, which created the mobile banner ads and landing pages.

Anne Shutte, the tourism board’s director of global operations, says mobile was identified “as a key touchpoint for our affluent audience and we wanted to utilize Google capabilities to reach our audience while they are on the go.

The campaign targets smartphone and iPad users with household incomes of $135,000 and above in key markets along the East Coast of the US, which generally can be a two-hour flight to Bermuda.

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