2 Aug 2011

The Time for Mobile is Now

Mobile is transforming our lives in almost every way, connecting our physical and digital worlds. 

Smartphones are driving an explosion of the mobile web and mobile search along with it.

Why is going mobile important?

  1. 85% of mobile devices will be web enabled by next year.
  2. Mobile search has grown 4x in the past year.
  3. 1 in 3 mobile searches have local intent.
  4. 30% of restaurant searches are from mobile devices.
Mobile is so big it's changing and creating new consumer behaviours. Mobile is entertaining us in new ways. Mobile is extremely local. Mobile is the ultimate shopping companion. Mobile is immediately enabling us to take action, even when we're far from home. People are searching for everything and at rates worth noting. Your consumers are on mobile - as a marketer you need to be on mobile too.

Here are 5 ways to use mobile to your advantage:

  1. Build a mobile site that is relevant and easy to use
  2. Make it easy for people to take action
  3. Create an experience that is useful and unique to mobile
  4. Learn from how your customers interact with your site and adapt your experience accordingly
  5. Make mobile part of your marketing plan

Mobile isn't a trend - it's a new era. And it's not too late to be early!

Watch the video...

NB This video and associated content was produced by GoogleMobileAds