18 Aug 2011

Advanced mobile usage: what we need to know and do in travel

We have all heard – continuously, almost, for the past few years – how mobile is going to change the travel industry in such a fundamental way.

Now that the process is properly under way, with smartphones outselling older handsets, we are starting to get a better idea as to how the “always-connected” consumer might behave.

Pew Research has some great studies on this, with one.widely reported piece of work on US citizens.

There has also been a similar study outside of the US, for example, by Ofcom (the media and telcoms regulator) in the UK.