8 Jul 2011

U.S. Travel Study Shows Tourism Marketing Impact

Research conducted by the U.S. Travel Association and Longwoods International purports that reducing state and local tourism marketing programs in the name of saving taxpayer dollars is detrimental to economic growth.

The research was based on an analysis of recent campaigns by the State of Michigan and the Greater Philadelphia Tourism Marketing Corp., which indicated that marketing programs drive greater visitation, generate new tax dollars and create jobs for states and local communities.

To download the study, click on. The Power of Destination Marketing

NB This article first appeared on MeetingsFocus.com 

I'd be interested to know if anything similar had been published in the UK and to gather any comments any readers might have!