16 Jul 2011

SEO Strategies For Online Tourism Marketing

Before the days of search engine optimization, tourism marketing relied heavily upon conveying an image of the destination. In today's world, things are a bit different. 

While the client still wants to understand the destination, he or she is looking to understand it in more concrete terms. Today's client finds you on the web, and books online too. You need to be easily found, easily navigated, and easily reached to use your full search engine marketing potential.

Reaching The Top Of SEO Rankings Doesn't Require Photos – But Getting Conversions Does

In the old marketing style
, photos and videos were the dominant form of communication. However, photos and video have almost no impact on search engine marketing results. Google can't read what's inside a video or recognize the image in a photo; the actual content of the media is completely irrelevant to web crawlers.

It is not, however, irrelevant to your visitors. As you pursue search engine optimization, never lose sight of your ultimate goal. Reaching the top of the SEO rankings is just a step toward the larger end of growing your profit margin or increasing conversions. Never forget that you must appeal to people and Google, not just Google.

Tip 1: Ensure You Have Enough Text

In order for Google's crawlers to consider a page to have significant text, it must generally be at least 250 words long. There are some pages which can go below this limit; for instance, if you have a contact form, you might not choose to include enough content on that page to make it rank. Although there is a word minimum, Google doesn't impose a word maximum.
Pages can be as long as necessary, but do keep in mind the attention span of your audience. Pages should be human readable; without human appeal, search engine optimization is limited at best.

Tip 2: Create Landing Pages For Your Different Tours

When people look on the internet with a vacation destination in mind, they don't want to have to look through your site for their information. You can make it easy for them by creating a specific landing page for each of your biggest tours. This is an additional expense, so you might want to consider which tours merit this type of treatment. If you have significant traffic to some tours, you might choose to expand SEO for that particular market by launching a mini site. A mini site is an expanded version of a landing page, including articles and possibly a blog. Maintaining multiple mini sites is difficult because all of them require content updates and maintenance, but it can be very worthwhile in the tourism industry.

Tip 3: Research And Use Search Engine Marketing Keywords

The best way to determine the best keywords is by researching. Google provides a free tool that helps you understand who is searching for what terms. You can sort by many different criteria, and even track the changes in that search over the last year. This is how you should choose your SEO keywords. Don't rely on your gut instinct to make the final decision; your gut will certainly be right about the keywords for your industry, but those keywords might not be what a newcomer would search for.

Putting It All Together

Creating a successful SEO campaign requires timing, skill, and knowledge. Many companies choose to trust a professional to manage it for them, rather than trying to learn everything and then apply it so quickly. These tips will help you have great results from your search engine marketing, boosting your travel company and helping increase your revenue.

Article Source: http://business.ezinemark.com/seo-strategies-for-online-tourism-marketing-1697f236b80.html