21 Jul 2011

Destination Marketing = Passion, Impact, Innovation

If you have ever wondered if we 'need' Destination Management Organisations then please spend a few minutes watching the following video from the DMAI conference being held in New Orleans. 


It may just convince you how relevant they could be.

The DMAI conference hosts 600 member DMOs from more than 20 countries, collectively commanding $1.5 Billion in annual budgets, potentially able to make BIG differences.

It seems that DMOs are adopting a new Language and a new Attitude - and I like it!

  • DMOs are not expense line-items
  • DMOs are investment accounts for destinations, delivering real dividends to local Communities, Governments, Businesses, Residents

Enjoy the video - feel free to comment below.