An interview with William Bakker

William Bakker is a veteran destination marketer, with 11 years of experience working at Destination British Columbia under his belt. Today, he leads Destination Think!'s strategy team and has worked with hundreds of destination marketing organizations around the world. Destination Think is a strategic consultancy and digital marketing agency with offices in Vancouver, Amsterdam and Sydney (plus four satellite offices in the US and Toronto).

William is a highly sought-after keynote speaker and writes his own blog about leadership, marketing, travel and at His observations, thoughts and conclusions shape the way Destination Think! help destination marketers thrive in the 21st century.

Can you tell us a bit about your background working with destinations?

In space no-one can hear you scream

You're thinking about a new website. You're thinking a lot about your new website. It's got to look great. It's message really needs to resonate with people who visit. More than that they need to contact you and buy something.

That is, of course, if they can ever find your website!

Visit Mum - Well Done British Airways

This advert from British Airways is, for me, where Destination Marketing should take some considerable influence. 

Take 5 minutes to watch it and understand the essence of travel.

Spending money on a new website?

Spending money on a new website without having a Social Media strategy in place is like getting all dressed up but then not going out!

No one will notice.

16 years ago the most common question I was asked was

"do you think we need a website?

The answer of course was yes.

Today the most common question I'm asked is

"do we need to be on Social Media?

The simple answer is again yes but things are not so simple anymore.

Today a business will spend a lot of money on a website and then do nothing to drive traffic toward it.

It is not just about having a single online presence on the Internet. There are new digital marketing platforms being launched daily (it seems).

But having spent all your money on building a shiny new website maybe the question should be

"how do I drive traffic to my website?

The simple answer ... Social Media!

Quick Facebook Marketing Tip: SHARE is better than LIKE

Facebook LIKES are great. But to really become effective at getting your message out to more people you need to encourage your followers to SHARE. 

As in life the more Shares you have the less you need to care how many people Like you!