Alas poor Google+

I knew him Horatio.

But not that well.

I mean I've got at least one Google+ profile but I've never paid it the same attention that Twitter, Facebook or Instagram get.



If you haven't heard Google+ is on the way out - what lessons have we learned?


Destination Management and Marketing Model

William Bakker is a veteran destination marketer, with 11 years of experience working at Destination British Columbia under his belt. Today, he leads Destination Think!'s strategy team and has worked with hundreds of destination marketing organizations around the world. Destination Think is a strategic consultancy and digital marketing agency with offices in Vancouver, Amsterdam and Sydney (plus four satellite offices in the US and Toronto).

William is a highly sought-after keynote speaker and writes his own blog about leadership, marketing, travel and at DestinationThink.com. His observations, thoughts and conclusions shape the way Destination Think! help destination marketers thrive in the 21st century.



Here's part two of the recent interview he gave me. 


An interview with William Bakker



William Bakker is a veteran destination marketer, with 11 years of experience working at Destination British Columbia under his belt. Today, he leads Destination Think!'s strategy team and has worked with hundreds of destination marketing organizations around the world. Destination Think is a strategic consultancy and digital marketing agency with offices in Vancouver, Amsterdam and Sydney (plus four satellite offices in the US and Toronto).

William is a highly sought-after keynote speaker and writes his own blog about leadership, marketing, travel and at DestinationThink.com. His observations, thoughts and conclusions shape the way Destination Think! help destination marketers thrive in the 21st century.

Can you tell us a bit about your background working with destinations?

In space no-one can hear you scream


You're thinking about a new website. You're thinking a lot about your new website. It's got to look great. It's message really needs to resonate with people who visit. More than that they need to contact you and buy something.



That is, of course, if they can ever find your website!

Visit Mum - Well Done British Airways

This advert from British Airways is, for me, where Destination Marketing should take some considerable influence. 

Take 5 minutes to watch it and understand the essence of travel.