Friday, August 29

Spending money on a new website?

Thursday, August 21

Anqor - the new global device, get online anywhere, anytime!

Anyone who does a lot of travelling should keep an eye on how a new product called Anqor is developing.

A single click brings you online anywhere in the world. No roaming and no more frustrations - access at all times.

Liberating the mobile internet

One of the basic principles of the World Wide Web, is that it should be accessible from anywhere in the world. With millions of mobile devices, the internet is essential to staying connected. It is the gateway to new knowledge, reference, and inspiration. It is the lifeline for your network, colleagues, and family while you are on the go. It is providing the freedom to work from anywhere, whenever it suits you.

Access to the internet on your mobile device is liberating. However, those mobile devices are often not granting you a satisfactory experience – especially not when traveling abroad.

Imagine a device the size of two smartphones in your pocket or bag, a single click, and you are online anywhere in the world. It will even find the best available connection at a low, fixed price. There are no worries about outrageous roaming prices, and no limitations on your experience due to bad connection quality, or because you are bound by the services of a particular provider.

Monday, August 4

How to Deliver Outstanding Customer Service With Social Media

Are you responding to customers on social media?

Do you customize your interactions with them?

Your brand and online reputation depend on how you provide social media customer service.

In this article you will find four ways social media conversations create an extraordinary customer experience that inspires loyalty and word-of-mouth recommendations.

#1: Create Unforgettable Experiences

One of the great benefits of providing customer support on social media is being able to connect with consumers in real time. You see a need and you fill it. You hear a problem and you solve it.

Handling customer issues on a public stage can benefit both you and the customer you’re working with—especially if you go above and beyond a generic “Please call us so we can resolve the issue.”

tweet with @citibikenyc mention

Take the story of Paul Young and his unfortunate incident on the way to work. One rainy Friday morning in New York City, he jumped on his CitiBike and headed to work for a day of back-to-back meetings.

As he rounded a corner, the slippery street got the best of him, causing his bike—and him—to crash to the wet ground.

Paul tweeted about his misadventure and was surprised at what happened next:

Read the whole article at Social Media Examiner

Friday, July 25

5 Reasons why you should Blog

Blogs and blogging is not new.

And companies that are serious about their marketing and keeping customers happy are now serial bloggers.

They become addicted to the followers they generate, the Search love that Google bestows upon them and the new business opportunities realised.

Today blogging is an essential component of a Social Media strategy.

If you are not already blogging for your company, here are five great reasons why you should:

Wednesday, July 16

The private sector has to become responsible for Destination Marketing

Endangered species
Tourism providers need to become individually and collectively better at marketing themselves, each other and their own destination. 

I believe that if you can raise the game of the private sector then this ultimately will address all the long-standing issues still being debated re TBIDs, State Aid, the role of DMOs, OTAs, market failure etc.

The private sector has to become responsible for Destination Marketing.