Visit Mum - Well Done British Airways

This advert from British Airways is, for me, where Destination Marketing should take some considerable influence. 

Take 5 minutes to watch it and understand the essence of travel.

Spending money on a new website?

Spending money on a new website without having a Social Media strategy in place is like getting all dressed up but then not going out!

No one will notice.

16 years ago the most common question I was asked was

"do you think we need a website?

The answer of course was yes.

Today the most common question I'm asked is

"do we need to be on Social Media?

The simple answer is again yes but things are not so simple anymore.

Today a business will spend a lot of money on a website and then do nothing to drive traffic toward it.

It is not just about having a single online presence on the Internet. There are new digital marketing platforms being launched daily (it seems).

But having spent all your money on building a shiny new website maybe the question should be

"how do I drive traffic to my website?

The simple answer ... Social Media!

Quick Facebook Marketing Tip: SHARE is better than LIKE

Facebook LIKES are great. But to really become effective at getting your message out to more people you need to encourage your followers to SHARE. 

As in life the more Shares you have the less you need to care how many people Like you!

10 Mind-Blowing Facts About The Internet

Anqor - the new global device, get online anywhere, anytime!

Anyone who does a lot of travelling should keep an eye on how a new product called Anqor is developing.

A single click brings you online anywhere in the world. No roaming and no more frustrations - access at all times.

Liberating the mobile internet

One of the basic principles of the World Wide Web, is that it should be accessible from anywhere in the world. With millions of mobile devices, the internet is essential to staying connected. It is the gateway to new knowledge, reference, and inspiration. It is the lifeline for your network, colleagues, and family while you are on the go. It is providing the freedom to work from anywhere, whenever it suits you.

Access to the internet on your mobile device is liberating. However, those mobile devices are often not granting you a satisfactory experience – especially not when traveling abroad.

Imagine a device the size of two smartphones in your pocket or bag, a single click, and you are online anywhere in the world. It will even find the best available connection at a low, fixed price. There are no worries about outrageous roaming prices, and no limitations on your experience due to bad connection quality, or because you are bound by the services of a particular provider.